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Creating websites
Creating websites
Creating websites
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A website is your all-day, every-day marketing event. It can be viewed just as easily by a potential customer in the next street as a customer in the next country. It lets you advertise your range of products and services and promote your brand, without someone being present. With some careful planning, you can also provide automated features that supply answers to common questions from customers, product upgrades for existing customers, maps of local stockists, ways to make the most of your products, and their glowing reviews. You can also provide shopping features to automate the order-taking and payment process, provide areas for press and media information, and even support your reps with online sales kits. And lastly, you can provide stacks of resources and information that could be useful to a potential browser; if you sell coffee, include information on how it was grown and imported, how to make a perfect espresso or links to sites that sell mugs, biscuits and coffee-makers. However, before you create your killer website, you should take some time to consider and plan how the site will look and how to make best use of all your resources. The site has to look good and be easy to navigate, but the main point to consider is why you are creating your site. If you are aiming for a site to raise brand awareness, your design should emphasise the brand logo, message and colours. If your site is a selling site, you'll need to provide a quick, efficient route to finding, selecting and paying for a product. |
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